Patrick Henry Hansen

The DNA Selling Method

On February 28, 1953, Francis Crick walked into the Eagle pub in Cambridge, England, and announced that he and James Watson had "found the secret of life." In just a few weeks of frenzied inspiration, the two men made one of the most profound discoveries ... Read >

The DNA Selling Method: Winning Sales Presentations

Oratorical power does not arise from passionate dec¬lamation only. On November 19, 1863, Abraham Lincoln demon¬strated the equal power of using simple, yet eloquent words, qui¬etly spoken, to convey a message. In the small town of Gettysburg, Pennsylva... Read >

What does history have to do with sales and marketing?

What does Julius Caesar's conquest of Gaul, Queen Elizabeth's victory over the "invincible" Spanish Armada, and Watson and Crick's discovery of the DNA double helix have to do with sales and marketing? "Everything!" says author Patrick Henry Hansen. "His... Read >